WELCOME WORLD'S TOUGHEST MUDDER TO GRANBURY, TX!
FOR IMMEDIATE RELEASE
November 14, 2022
Spartan and Tough Mudder announce Granbury will now host a 3rd Event, World’s Toughest Mudder
November 4 - 5, 2023 Will Offer an Action-Packed 24 Endurance Event
Visit Granbury, Texas– Confirms the global leaders in Obstacle Course Racing - Spartan and Tough Mudder will add a third event in Granbury in 2023. Tough Mudder, BOSTON, Mass. has announced that the company has selected Granbury, Texas to host its coveted World’s Toughest Mudder (WTM) November 4 - 5, 2023. “The WTM event was held in Pensacola, FL in 2022 and are thrilled they will make the move to Granbury, Texas.” – Tammy Dooley, Director - City of Granbury Convention & Visitors Bureau – Visit Granbury.
“Tough Mudder Dallas (Granbury) has been a staple of the season year after year, and we have made a home by hosting it in beautiful Granbury to our loyal members of Texas Mudder Nation” said Tough Mudder Director of Marketing Tyler Bradbury. “We’re thrilled to get World’s Toughest Mudder to an easily accessible portion of the country for thousands coming from around the globe. Granbury has the perfect dining, entertainment, and outdoor activity line up to welcome our Mudders for a full weekend experience. The positive economic impact this event will have in the region also is something we take great pride in.”
World’s Toughest Mudder is a 24-hour extreme endurance experience, where competitors battle it out overnight, running as many times as they can throughout a grueling 5-mile course. This event has grown in popularity throughout the OCR community and Tough Mudder puts on only 1 World’s Toughest Mudder, per year…noting the significance and magnitude of an event this scale.
Now, Granbury will host three major events in 2023. October 21-22 Dallas Spartan Ultra 50K, Beast 21K & Spring 5K at Martha’s Ranch, November 4-5 World Tough Mudder and November 11-12 Tough Mudder both at True Grit Ranch. Both the Spartan & Tough Mudder events have been in Granbury for two of a 3-year commitment in partnership with Visit Granbury. The now three-event Granbury weekend experiences bring the Spartan Community and Mudder Nation together to enjoy Texas Hospitality at its best. The City of Granbury Convention – Visitor Bureau and a team of tourism Stakeholders have worked to finalize arrangements to host these events. These events attract thousands of participants and spectators to the region.
“This is definitely a three-peat” for tourism economic impact. Along with the increased visitor footprint in Granbury, the region will also reap the benefits of both organizations’ powerhouse advertising and marketing reach as each event promotes their race host location of Granbury, Texas.” – Dooley added.
The tourism economic impact for both current events is estimated to be $19 Million over three years. Both events just wrapped their second year in Granbury. The Spartan Race usually brings 10,000 Racers and 3,000 spectators with average Hotel Room Nights of 5,980 per event weekend with total economic impact $3,737,500. Registration was well over the average this year with 13,376 registered plus spectators. Estimates are well over 15,000. The Tough Mudder Race usually brings 7,200 Racers and 2,000 Spectators with Average Hotel Room Nights 3,974 per event weekend with total economic impact of $2,750,800. Over $6 Million annually. Heavy rains and storms reduced numbers to 2858 this year plus spectators for an estimate of 3,500-4,000 total attendance. “The addition of the Worlds Tough Mudder event will add an additional $5 Million dollars per year in tourism economic impact to the Hood County Region” according to Cherie Bortnick, Sr. Director of Business Development - Spartan Race, Inc. Combined, these three annual events will produce approximately $24 Million annually.
Visit Granbury Quote:
“I am so proud of our City, County and Regional tourism partners who worked together to bring these ‘now three annual’ exciting events to our area. This show of stakeholder unity is beyond exciting. Combined, we believe this is the largest tourism economic impact of an event(s) Granbury has ever hosted.” – Tammy Dooley, Director Visit Granbury – City of Granbury Convention & Visitors Bureau.
The Team Who Made It Happen
The Spartan & Tough Mudder Granbury Sponsorship Team that made this possible: Hank FM, Hood County News, HGMA (Historic Granbury Merchants Association), Granbury Chamber of Commerce, Hilton Garden Inn Granbury, Hotel Lucy, La Quinta by Wyndham Granbury, Best Western Granbury Inn & Suites, Comfort Suites Granbury, Visit Cleburne, City of Cresson Texas, Oakdale Park & Off the Vine RV, Waste Connections, Revolver Brewing and The City of Granbury - Visit Granbury. Sponsorships are still available by contacting Visit Granbury. Volunteers are always welcome. For more information go to www.visitgranbury.com
Visit Media Contacts
Tammy Dooley - Director 254-897-9533, firstname.lastname@example.org
Mary Lester – Media 214-490-3480, email@example.com
Tough Mudder - Tyler Bradbury firstname.lastname@example.org
Want to join in on the action? Register for a Tough Mudder by visiting www.toughmudder.com or if you are up for the 24 hour Endurance challenge or want to learn more, visit https://toughmudder.com/events/worlds-toughest-mudder-2023.
Welcome to Granbury, Texas
WELCOME IS MORE THAN JUST A WORD HERE
Discover what is Uniquely Granbury, Texas! Voted USA Today's Best Historic Small Town in America in 2019, 2020, and 2021, Granbury is a small town rich in unique culture, deep Texas history, and southern hospitality. Experience the entertainment and adventure on the downtown Historic Granbury Square; relax on the beach and enjoy the water of Lake Granbury; experience the excitement of everything in between. Visit Granbury is excited to host World's Toughest Mudder in 2023 at True Grit Ranch!
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About Tough Mudder
Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder Kids, Tough Mudder 5K, Tough Mudder 10K, and Tough Mudder 15K) and endurance (Tough Mudder Infinity, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries. The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties. For more information visit www.toughmudder.com.